Ideas for coaches who value connection
Practical ideas for coaches on discovery calls, prospect assessments and attracting the right clients, from the team behind Inisio.
27 October 2026 · 7 min read
What Client Readiness Actually Looks Like: How Coaches Can Spot It Before the Discovery Call
Motivation and readiness are not the same thing. Here is how coaches can spot the four dimensions of client readiness, and the low-readiness signals, before anyone commits to a discovery call.
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25 August 2026 · 8 min read
AI vs Human Coaching: The Scarcity Theory
What recent research says about AI and human coaching, and why AI handling transactions makes transformational human connection scarcer and more valuable.
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10 July 2026 · 9 min read
Stop Wasting Discovery Calls: Why Effectiveness Isn't About Conversion Rates
Why discovery call effectiveness is about identifying fit, not closing more clients, and practical steps to pre-qualify, assess fit and say no well.
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1 July 2026 · 8 min read
The Human Connection Paradox: Why Coaches Are More Essential in the AI Era
As AI grows more capable, human connection grows scarcer and more valuable. Why this is the opportunity of a generation for coaches, and how to use technology without losing the relationship.
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25 March 2026 · 6 min read
The Discovery Call Is Broken: Why Traditional Coaching Sales Create Misalignment in the AI Era
Why the traditional discovery call turns connection into performance, what misaligned clients really cost, and why readiness matters more than ever in the AI era.
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11 August 2025 · 8 min read
The Mind's Blueprint: How to Coach for Lasting Change
Guest article by Dr Tom Heaton on the mental models behind lasting change: growth mindset, the mundanity of excellence, constructivism and the quirks of the mind.
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21 July 2025 · 5 min read
Not Every Client is Compatible with Every Coach: 7 Ways to Attract Your Ideal Coaching Client
Why coach-client compatibility matters, and seven practical ways to attract the clients you are best placed to help.
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23 June 2025 · 4 min read
The Heart of Coaching Client Conversion: Why Connection Comes Before Commitment
Guest article by coach Dallas Lunsford on reframing client conversion as connection, and why trust comes before commitment.
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2 June 2025 · 8 min read
How Much Should Life Coaches Charge? A Complete Pricing Strategy Guide
Why pricing is so hard for coaches, plus a step-by-step pricing audit, guidance on when to raise your prices and how to handle objections with confidence.
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26 May 2025 · 4 min read
How to Overcome Imposter Syndrome as a Coach: A Guide to Confidence and Growth
How imposter syndrome shows up for coaches, how it affects your business, and six practical strategies to move forward with confidence.
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3 May 2025 · 5 min read
How to Use Personalisation to Grow Your Coaching Business
Why personalised communication builds trust, engagement and retention in a coaching business, with tools and strategies to make personalisation easy and scalable.
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28 April 2025 · 6 min read
How Assessments Can Transform Your Coaching Client Acquisition
How assessments help coaches attract, understand and qualify prospects, with practical ways to use them in your client acquisition process.
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22 April 2025 · 5 min read
How Coaches Can Master Client Acquisition: Exploring Channels and Tools for Success
A practical look at the channels and tools coaches use to find clients, from referrals and social media to email, SEO and partnerships, and how to choose the right mix for your practice.
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